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Interpreats

Problem

Users with dietary restrictions and allergens struggle to find and try new food items and to understand ingredient labels.

Solution

Create an application that educated the user about the ingredients in their food and what health effects they might potentially have.

The Process

01.

Discovery

02.

Prototyping

03.

Testing

Discovery

Included Competitive, Literature Review, Contextual Inquiry, Affinity Diagram, Persona Creation, Journey Mapping, and Sketching. 

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Personal Contributions: Contextual Inquiry and corresponding Affinity Diagram, Persona Creation, and Journey Mapping

User experience journey map with planning, shopping, and post-shopping phases. Kate Marks
Brand Style Guide with text, Logo and Interpreats on a purple background

Prototyping

Included Low, Mid, and High Fidelity Prototype creation including a Design System.

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Personal Contributions: Mid-Fidelity Prototype and Design System

Testing

Included Usability Testing and Card Sorting.

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Personal Contributions: Usability Test Plan Creation & Card Sorting set up and analysis

Various app screens showing categories, recommendations, and snack details Get to know food.

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