
HelpFi
Problem
Students and young adults face a variety of financial decisions that will significantly impact their future. Without the support of family or friends, a lot of students don’t have sufficient resources to learn about financial basics such as credit cards, student loans, and debit card benefits and risks.
Solution
Design a learning experience using the cognitive apprenticeship learning theory to educate 17-25 year olds about basic financial concepts through a mobile app.
The Process
01.
Competitive Research
02.
Ideation and Sketching
03.
Mid-Fidelity Prototype
Competitive Research
Analyzed 3 learning experiences focusing on the concept of financial education. This included a game created by the FDIC, a documentary on Netflix called Money Explained, and a learning guide on Investopedia.



Ideation & Sketching
Brainstorm and sketch features that support the learners goals and the learning theory approach I focused on, cognitive apprenticeship.
Mid-Fidelity Prototype
Created a prototype in Fiigma that represents the sketches that could be tested in the future.
